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The Model of Product of Sustainable Tourism
Bártová, Lucie ; Musil, Martin (advisor) ; Luštický, Martin (referee)
The thesis aims to design model of product of sustainable tourism. Tho model is focused on modern domestic tourism products, that meet necessary requierements in terms of sustainable development and current trends in the offer of tourism services and trends in demand. The products Religious Monuments of Kutná Hora, Moravian Wine Trails and Lipno Season Never Ends are analysed to fulfil the aim in terms of principles of sustainable tourism. Analysis is accomplished by qualitative comparative analysis. The rules, that apply to all researched products are identified by means of induction. I created the model of product of sustainable tourism based on discovered findings.

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